How to land 3 clients by Friday (without posting more)

What if you needed 3 clients by Friday… and you weren’t allowed to create a single new piece of content?

Most people default to posting more, tweaking their branding, or “working on visibility.”

But that’s not how you get clients this week.

In this episode, I’m walking you through a simple, direct plan to get clients fast—based on 15+ years in online business, hundreds of launches, and real client acquisition strategies that actually work under pressure.

Inside this episode:

• The difference between long-term vs. immediate client acquisition
• Why content won’t get you clients this week (and what will)
• How to create an offer people say yes to right now
• Exactly who to reach out to (even if you have a small audience)
• What to say in your messages (without feeling awkward or salesy)
• How to follow up in a way that actually converts
• Why most people avoid this—and stay stuck

This is about activating the people already in your world—not waiting months for a funnel or content strategy to work.

Because most of the time, the clients you need?

They already know you.

They’re just waiting for a clear, direct invitation.

If you’ve been:

• posting consistently but not getting clients
• overthinking your content strategy
• avoiding outreach because it feels uncomfortable

This episode will give you a clear path forward.

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

Open until July 29 at 11:59pm! The Regenerative Business Ecosystem is my membership for values-led entrepreneurs building businesses that regenerate people, planet, and profit. Learn more & enroll while you can here: https://learn.thedirtyalchemy.com/ecosystem-2026

Transcript

SPEAKER_00 0:56

All right, welcome back to the regenerative business podcast. Today's episode is for the moment when you need clients, like this week, not in six months, when your content strategy kicks in, not when your funnel is finally done. I mean now, because most people have been taught that clients come from content. But content is a long-term game. And if you don't know how to activate clients in the short term, you end up stuck building forever while your business starves. So in this episode, I'm walking you through exactly what I would do day by day if I needed three clients by Friday without creating a single piece of new content. Let's get into it. I've been in business for 15 years. I've been a marketing freelancer. I've run a marketing agency. I now sell digital products, do coaching, and I've done hundreds of direct conversations, flash sales, private invitations, warm outreach campaigns across my own business and inside my client businesses over all these years. And I've watched so many smart, talented people starve in their business because they were so busy building the long term that they never addressed the now. I'm going to show you that you do not need more people. You need to activate the right ones, and the people most likely to buy from you already know you, and we're going to go find them. So I want to draw this distinction clearly. This is direct conversations, this is warm outreach, this is follow-ups, this is flash sales, this is where you go when you need clients now. And most people try to skip straight to the long term and they starve in the now. And some of it is they're just following other people's advice and they're thinking they're doing the right thing. But sometimes you do the long-term strategy because you're kind of avoiding doing the more uncomfortable now client acquisition work. So what this avoidance can look like is spending the morning on content. It can be procrastinating, it can be scrolling on Instagram and calling it market research, it can be redesigning your website, building a new offer, recording new videos for an offer you already have. It can be thinking about your content pillars. All of it feels productive, but again, none of it gets you a client by Friday. So the biggest bottleneck here is avoidance. We hide behind the long term because the short term, actually talking to people, making offers and following up feels really vulnerable. And it brings you really close to rejection or the potential of rejection. So this is not a strategy problem, it's a bit of a courage problem. And I say this with so much love. So let's start with our step one. So let's start with step one, which is deciding the offer before you message anyone. So one, design your offer. So this is the thing that most people skip, but I want you to do it first. So before you write a single message, you need to know what you're inviting people into, and it should have a deadline because people act in response to deadlines. Of course, you don't have to listen to me. You don't have to do this, you don't need a deadline, but this is what I would do if I'm trying to get three clients by Friday. So two good directions with this. We have option A and we have option B. So option A is your existing offer with a special incentive. So if you have a core offer, if you have like a coaching package or an evergreen course or a specific service, your existing offer with a special incentive. So this could be a discount that they're locking in, it could be a bonus call that expires, it could be a VIP day, something that goes away after Friday. And then we have option B is something completely different. Something completely different from what you normally do because novelty creates urgency. So this could be if you normally have a six-month package, it could be a one-month intensive with a specific result in mind. It could be a VIP day designed around exactly what this person needs. It could be something you've never offered before. I will say that with getting clients now, I do recommend going for more short-term things versus like, I'm gonna launch a 12-month package when I normally do a three-month and I'm gonna lock them in and they're gonna pay in full. Shorter term things are an easier yes for people, and it doesn't lock you in for something long term just because you're trying to get clients now. So the secret that most people miss here is please take the time to actually think about your people. What were we working on when we worked together? And this is where we're thinking back on your past clients that you've loved working with. What did you work on together? What do I, as the expert, think that they need right now? What would genuinely excite me to deliver? So here are the two sides of this. On one side of it, we're thinking about what excites them, I guess helps or excites them. And we're also thinking about what excites me. Why did people hire you before? What did you help them with? What had them saying yes to you before? But we also want to be balancing what excites you because the easiest thing to sell is the thing that you're already obsessed with. If you can't stop talking about it, lead with that, assuming that it relates to what your people are already wanting. And then for course creators and digital product businesses, we'll do a little laptop here. That looks like a laptop, right? Definitely not. Don't judge me. A flash sale or promotion with an expiring bonus or an expiring discount is your version of this. So pick the offer, set the deadline, create the urgency, and then we'll move on to step two. And feel free to pause me right now and follow along with this video. Okay, and on to step two. Build your list. And I'm not talking about your email list, to be clear. So, reminder with this is you don't need more people. We're trying to activate the right ones. So I want you to make a list of past clients or past interested people, people that you've talked with, and I want you to make a list of 10 to 20 people. So who goes on this list? I'm talking about past clients who got good results. These are people who already trust you, already know what you're capable of, already want the transformation that you're here to give them. I'm talking about past clients, even if you don't know their results. That doesn't mean they don't want to work with you. You maybe just forgot to ask them for testimonials or ask them about case studies after the fact. These are still warm and relevant people. You can also include people who have expressed interest in working with you and never bought. Maybe they booked a sales call, but then didn't actually hire you. They clicked open on that email, but then they never applied. They raised their hand already. You can also include people who engage with your content consistently. So you can go look at your YouTube videos, look at your Instagram posts, who's engaging with your content consistently. They're watching, they're warm, they just haven't been activated yet. Or they or you haven't directly asked them yet, or they haven't heard about this amazing new, different offer that is your Three Clients by Friday offer. And then if you are brand new and you haven't worked with people before, you're still gonna be making a list, but it's a different kind of list. You're gonna be listing friends, family, colleagues, former co-workers because your very first client, your very first buyer is almost always coming from your existing network. And that's so hard for people to hear, but it is the truth. So we're going for past clients, people who've expressed interest, people who engage, and for newbies, your network, your friends, colleagues, that people like that. So, what you're gonna do is you're gonna open the notes app on your phone or a Google Doc and literally write the names down. This is something that you can put together in 10 minutes, 30 minutes max. And for each name, I want you to also write down when did you last connect with them, what were they working on, so why did they hire you? What did you work on together? And what they might need now. That's an extra step that a lot of people miss, but you as the expert can actually be brainstorming and visioning for people of what they might want from you, what they might need now. And then do a quick scout on their social media before you reach out. What's been going on for them? Do a quick check-in to see if they've posted something. And if we're talking about like high-ticket clients, one-to-one services, definitely cap it at 10 to 20 people. This isn't a mass email blast. This is personal connection. You will be writing individualized emails or sending individualized voice notes for each of these people. Yes, it is different if you are a digital product person doing a flash sale. That will be mass email type stuff. But there's no harm in also making this list if you're a digital product person because the individual human touch of being like, ooh, these people bought this other product for me. I'm gonna make sure that I directly message them on Instagram to let them know about my flash sale because I really don't want them to miss it. That human touch in this day and age, especially, makes a huge difference. So, framing for your message is I have this special offer, it's available through Friday, and I'm reaching out to a handful of my favorite past clients. I only have three spots. Would you like to secure one? There is true scarcity here. We only have three spots. You can only take on so many people. The deadline is real, the invitation is personal, but that actually takes us into our step three. Step three is actual outreach. So two approaches here, and this is where you're gonna read the person, or just check in with your own energy and your own talking style. So approach one is the soft open. So this is like, hey, I was just thinking about you, how did X end up going, and just opening a conversation, and then you're seeing where the conversation goes before you mention the offer. And then there is, of course, the second approach, which is the direct open. This more looks like, hey, I have something new and I thought of you specifically. Do you have a minute to hear about it? Both of these are great directions. For some people though, that with the soft open, it doesn't feel right to them because it kind of feels like beating around the bush. Where for other people it's like, no, that's actually how I talk with people, and I'd rather open and start a conversation before I mention this. Now, if you don't know people, but you still want to reach out to them, like you have your lists, and it's actually people that you're like, ooh, I would love them to be a client, they can be included on your list. I should have mentioned that on step two. And this is where you're sending a cold pitch. But I do cold pitches differently, and I am actually a huge fan of cold pitching. It was actually a huge way of how I started my business, how I grew my business, how I got to my first seven figures in business, and got amazing, truly amazing, wonderful, incredible clients that have been clients of mine for six years in counting now. And the secret behind a cold pitch that's not gross and broy is that the cold pitch shouldn't be cold on your end. What makes a cold pitch by definition is you are a stranger to them. It's cold on their end, they don't know you. Burr. But what makes a cold pitch not actually be cold or gross or icky is it needs to be warm or hot on your end. So this is someone that you know about in some way. Whether you're a fan of their work or they're a connection in some way, at the very minimum, if you don't already know their work or who they are, you need to spend at least, at least an hour actually researching this person before you message them. Know their work, know their challenges, know how you specifically fit in. Exactly how you can help. The gross cold pitches we've all received feel gross because they're lazy. You can feel it. The energy of I copied this template and sent it to 200 people come through every time. So your job is to make it feel like you wrote it for exactly one person. Because you did. With all of this, what makes any amount of outreach not feel shitty is you want to think about outreach as getting curious about what people want. It's not about pitching them, it's not even pitching them because curiosity opens up conversation and pitching sometimes closes people down. You're like, pitching is like you're throwing something at someone for thinking about like baseball pitchers. And then for my digital product people, this is not about creating a big ass launch. We are not talking about a launch this week. This is about a simple, direct, straightforward flash sailor promotion to get sales by Friday. We're not writing massive blog posts. This should be short and direct and no-brainer offers, anyways. You can even just send the emails to the most engaged people on your email list for sales by Friday. Okay, on to our step four. Step four is our follow-up. And this is in gold because it is the gold. Now, there are some crazy statistics when it comes to follow-ups. So after a sales call, after a pitch, whatever, it's about 80% of sales coming from follow-ups if we're looking at marketing statistics. And like over 90% of people don't follow up. Most people reach out once, hear nothing, and decide it's a no. They're like, oh, I've been rejected, like, go silent. But it's not a no. It's not yet, or I'm busy, or I missed your message, or I got distracted, or I need to hear more. The sale almost never happens on the first touch. It happens on the fifth. And of course, in our long-term acquisition strategy, this is why we do the content marketing and creating the value banks and doing all the things. Because all of these touches can actually happen before you actually pitch them, and then it is you pitch once and they buy. We're not there yet. We're talking about short-term sales acquisition, you guys. Let's see what following up actually looks like day by day. In my hypothetical I want three clients by Friday scenario. On day one, you're gonna send your initial message to our 10 to 20 people. Now, on day two, you're gonna engage with each person on social media if they have social media that's public. Now, this could be liking, but more than that, it's more like commenting on their posts. But social engagement channels, how they work is when you engage with their posts, they're more likely to see your posts, your front of mind. On day three, for anyone who didn't respond, it can be as simple as hey, just checking in, just checking if you saw this, or just checking if you had any questions. Of course, in all of these days, if you get responses from people, you are responding to them and continuing the conversation. On day four, this could look like if you already have one person who took a spot, you can share that. Like, hey, just wanted to let you know, only two spots left. Hey, tomorrow the special bonus or special offer expires. So follow up with the genuine scarcity or deadline. And day five, our final reminder. And like this is the most basic example of this. You can actually have so much fun with follow-up, with engaging with people, with creating amazing things for them. You can create resources for people, you can record videos and send it to them, you can get people onto calls. This is kind of the same energy of our warm, cold pitching where you're actually thinking about people and thinking about what they want and what could serve them. That's what we're doing here. Being in relationship and being of value to other people. So, what stops people from following up is telling ourselves. We tell ourselves we don't want to be annoying. But think about your own inbox. How many things have you genuinely meant to respond to and just didn't? So following up isn't pestering, it's reminding, it's of service. So now, if you are brand new with zero past clients, I'm gonna say again that your first client, your first student, your first buyer is almost never a stranger. It's often someone who already knows you a friend, a colleague, someone in the certification program you were in, a former coworker, someone from your old industry. So for this, you don't need a big audience. You just need one conversation with the right person. And something that can really trip people up if they're brand new is how do you actually lead, or what do you actually lead with if you have no proof yet? And this is where if you design something in step one where we're designing the offer, designing something highly specific and lower priced, that will set you up for long-term success. So maybe it's a one-off session, maybe it's a hypnosis recording. You want to be thinking about what do my people consciously want? What would they be Googling about? What tiny specific result can I get them? So a one-off session on a very specific topic, a tiny offer with a clear outcome, something where saying yes feels really easy, and then actually reaching out to people. Now, if you're brand new, another element that you can add in here is showing up in Facebook groups or online spaces where your ideal person hangs out in and genuinely give, ask smart questions, be useful. If you're allowed to pitch in there, you could pitch. You can also think about reaching out to people in adjacent industries for collaborators and cross-promotions. Again, this is a bit more into the long-term acquisition strategy. So, really thinking about lowering your price to get people into the door, to get experience working with your people, to get the result, to get the testimonial. Because honestly, that proof is way more valuable to you than any discount you can give. Recap of this whole thing in one breath is design an offer with a real deadline. Make a list of 10 people who already know you, ideally, who you've already worked with before, reach out personally and follow up every single day until Friday and engage with them on social media while you do it. So that's our simple playbook. All you need to do is actually do it. Okay, friends, if this gave you a shift, especially around activating the people already in your world instead of constantly chasing new ones, this is exactly the kind of work we build on inside of the regenerative business ecosystem. Because yes, you need these get clients now moments. But you also need the systems that make it so you're not constantly in urgency. Inside RBE, we are building both the immediate cash flow and the long term ecosystem that makes it sustainable. We open publicly a couple times a year, but we open more often behind the scenes to the wait list. So if you want access to those quieter openings, make sure you're on the wait list. I will link to it in the show notes, and I'll also see you in the next episode.